A Running Start Joining Forces with Fleet Feet

Fleet Feet announced that A Running Start in West Reading, PA, will partner with Fleet Feet as a location effective immediately. Current owner, founder, and chief running officer of A Running Start Sorita Averill-Fitzgerald will remain owner of the store, which she first opened in 2004.

Most-Read SGB Exec Stories In 2017

Bankruptcies again dominated the top 30-clicked stories for SGB Exec in 2017, but big changes at Dick’s Sporting Goods, Nike, Fleet Feet Sports, Brooks Running and others also caught some attention.

Champion System USA Finds Buyer

Custom cycling apparel maker Champion System USA has been sold to Jay Thomas, the brand’s former vice president of sales and marketing, and Champion System Limited. Thomas will also serve as the company’s managing director.

Adidas Golf Strengthens Roster

Adidas Golf announced that it has extended the contract of 2017 Masters Champion Sergio Garcia, re-signed 2017 PGA TOUR Rookie of the Year and TOUR Championship winner Xander Schauffele, and signed three-time European Tour winner Tyrrell Hatton to apparel and footwear contracts.

Fabletics Launches Demi Lovato Footwear And Athletic Bag Collection

Fabletics announced the launch of a new Demi Lovato for Fabletics capsule collection. This marks Lovato’s third collaboration with the brand, which features exclusive new looks and the debut of her first-ever lifestyle accessories, including seven footwear styles and two athletic bags.

Ibex To Be Auctioned Off

Ibex, the wool-infused outdoor brand based in Vermont, is being auctioned off, according to a report in the Burlington Free Press.