Fanatics has opened a self-serve, order pick-up locker at the flagship NBA Store in New York City. Based on initial program results, Fanatics will expand the automated buy online, pick-up in store (BOPIS) lockers to additional sites in 2018.
Category: Apparel

OBIT: Buff Founder Joan Rojas Mas
Joan Rojas Mas, the founder of the Buff died of cancer on January 7. He was 71 years old.
Teamwork Acquires License To Norman Rockwell
Teamwork Athletic has acquired the license to Norman Rockwell. The new product features authentic Norman Rockwell illustrations onto their premium sublimated ProSphere holiday sweaters.
Saucony Athlete Molly Huddle Breaks Half Marathon Record
Two-time Olympian and Saucony athlete Molly Huddle broke the American record for the half marathon by running 1:07:25 to finish in seventh place at the 2018 Houston Half Marathon on Sunday. Deena Kastor had held the record.
NRF Foundation Gala Raises $2.8 Million For Education
The fourth annual NRF Foundation Gala took place Sunday, January 14, at Pier Sixty in New York City, featuring an uplifting awards program and formal dinner that included both silent and live auctions.
Kentucky and Oklahoma Take Top Cheer Honor
The College Cheerleading and Dance Team National Championship, an elite competition produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend at the Walt Disney World Resort in Lake Buena Vista, FL.
Big Rock Sports Announces Nashville Show
Big Rock Sports LLC announced that the outdoor distributor will consolidate its annual January shows into one industry-leading event next year in Nashville, TN.

Football’s Popularity Slips, But Still Overwhelmingly Americans’ Favorite Sport
Football is still the most popular U.S. spectator sport, but it is losing some popularity. While well below football, basketball and both soccer are both gaining ground with soccer now nearly matching baseball’s popularity.
True Fit Secures Investment
True Fit, the data-driven personalization platform for apparel and footwear, announced a new $55 million Series C investment, led by Georgian Partners with participation from existing investors Jump Capital, Signal Peak Ventures, Intel Capital, and new investor Cross Creek Capital.
Mammut Signs Sierra Blair-Coyle
Mammut signed Sierra Blair-Coyle, an elite climber, to its ambassador team.
PGA Merchandise Show Brings Back Inventors Spotlight Showcase
Organized in partnership with the United Inventors Association (UIA), the Inventors Spotlight on the PGA Show Floor showcases new golf and golf lifestyle-related products developed by independent inventors.
NSGA Applauds U.S. Supreme Court Decision To Hear Online Sales Tax Case
The National Sporting Goods Association (NSGA) welcomed the U.S. Supreme Court’s decision to hear a South Dakota case on whether online sellers can be required to collect sales tax the same as local stores.
Icebreaker Renews Partnership With Whistler Blackcomb
The partnership with Whistler Blackcomb names Icebreaker as an Official Sponsor of the resort and exclusive provider for merino wool, base layers and ski socks.
CamelBak PURSUIT Series Announces New Locations And Dates For 2018
The Outbound’s CamelBak PURSUIT Series has three events planned for Reveille Peak Ranch, TX; Hunter Mountain, NY; and Bear Valley, NC.
Former Black Diamond Equipment Business Leaders Launch Reasonworx
Robert Fry and Jeff Roche, both former executives at Black Diamond Equipment, have launched Reasonworx, a new type of business development collective.