Asics announced a partnership with world class tennis player, Novak Djokovic to celebrate the launch of an exclusive new tennis shoe, the Gel-Resolution Novak.
Category: Apparel
Columbia Sportswear Names Ethan Pochman VP Of Marketing
Ethan Pochman joins the brand from Performance Health, a private health and wellness consumer products company, where he served in several leadership roles since 2008, including vice president of sales and marketing, and vice president of global marketing.
Kering To Spin Off Majority Stake in Puma
Luxury group Kering said it intends to spin off a majority stake in Puma by distributing the stake to its own shareholders. The spinoff is expected to lead to a greater free float of Puma stocks, providing investors an enhanced possibility to invest in Puma, and allowing the company to reaffirm its business strategy.
Assos To Sponsor Cylance Pro Cycling Team
As part of Assos’ initiative to further support and promote women in cycling, the two-year sponsorship of the UCI Women’s World Tour Team will include custom apparel kits for all seasons. The commitment to Cylance Pro Cycling marks Assos’ first partnership with a women’s pro team.
Climate Change Expert To Keynote OIA Industry Breakfast
The Outdoor Industry Association (OIA) is partnering with Snowsports Industries America (SIA) and Protect our Winters (POW) to present Paul Hawken, the executive director of Project Drawdown. Colorado Governor John Hickenlooper and Denver Mayor Michael Hancock will provide welcoming remarks to attendees of the Denver show.
NRF 2018: Retail’s Big Show Debuts New Events and Expanded Programming
The National Retail Federation announced new programming and event updates for its flagship annual conference, NRF 2018: Retail’s Big Show, which begins this weekend in New York City.
VF Corp. And NC State Announce Strategic, Multi-Year Partnership
VF Corporation and North Carolina State University announced a collaborative, strategic partnership that will support student development at NC State and advance apparel and textiles innovation within VF.
L.L.Bean Gives $2 Million To Nonprofit Organizations In 2017
L.L.Bean announced year end approval of its charitable giving program that will allocate $2 million in grants to more than 70 organizations for annual gifts, plus additional funding in smaller grants to dozens more.
Kevin Fedarko, Pete McBride To Speak At The Conservation Alliance Breakfast
Writer Kevin Fedarko and photographer/filmmaker Pete McBride will be the featured speakers at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer + Snow Show.
Sears To ‘Consider All Other Options’ If Refinancing Fails
Sears Holdings Corporation announced it has raised $100 million in new financing and is pursuing an additional $200 million from other counterparties.
Terra Public Relations Hires PR Veteran Lori Crabtree
Jackson Hole-based Terra Public Relations announced Lori Crabtree will be joining the team as account executive.
Bass Pro Asking Former Cabela’s Owners/Execs To Donate To Severance Fund
According to a report from the Omaha World-Herald, Johnny Morris, the CEO of Bass Pro, is asking former Cabela’s executives and owners to donate some of the money they earned in the sale to Bass Pro to a severance fund for Cabela’s employees. Morris has pledged to match any donation.
Academy Sports + Outdoors Names Michael Mullican Chief Financial Officer
Academy, Ltd. d/b/a Academy Sports + Outdoors, announced the full time appointment of Michael Mullican as chief financial officer, effective January 10, a position he has held on an interim basis since September 2017.
Real Sociedad To Replace Adidas With Macron
Macron, the Italian sportswear brand, will replace Adidas as kit sponsor of the Spanish soccer club, Real Sociedad, according to a report in the Basque daily newspaper El Diario Vasco.
L.L. Bean Joins The Cotton LEADS program
L.L. Bean has confirmed its commitment to sourcing responsible cotton by joining the Cotton LEADS program. The leading global retailer joins more than 470 program partners.
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