Foot Locker partnered with NBA draft picks Trae Young and LiAngelo Ball on an integrated marketing campaign.
Category: Apparel
The Long And Winding Road To Perry Ellis Going Private
For the last few months, Perry Ellis International’s largest shareholder, George Feldenkreis, and the company he founded could sum up their relationship with a familiar social media saying: “It’s complicated.” But the complication appears to have been cleared up, at least for now.
Nike Drops Apparel Line After US Naval Academy Dispute
Nike pulled an apparel collection line done in collaboration with Los Angeles-based Undefeated after being accused of copying the US Naval Academy’s coat of arms.
Iconix’s CEO Exits Amid Proxy Battle
Iconix Brands Group said John Haugh has resigned as CEO, president and a board member. The exit comes 17 days after Sports Direct said the company planned to nominate four members to Iconix’ board after vexing about the loss of major direct-to-consumer license agreements for Starter, Danskin, Ocean Pacific and Mossimo.
Puma Leaps Back Into Basketball
Marking its return to basketball in a big way, Puma announced the signing of Deandre Ayton, widely expected to be the number-one pick in Thursday’s NBA Draft, to an multi-year endorsement deal. Puma also honored basketball legend Walt “Clyde” Frazier with a lifetime contract and hired Jay Z as creative director to help guide basketball marketing.
Retail Report Roundup – June 18
Studies arrived last week on the growth of customization in footwear and apparel, omnichannel order tracking, online-ad spam, mobile pay, the important of brand’s values and retailers paying off hackers.
Brand Vision: Collabs Boost Backcountry’s New Private Label
Online outdoor retailer Backcountry isn’t the only beneficiary of product collaborations the company has undertaken with Black Diamond, DPS, Flylow and Smartwool on a new touring collection due out in the fall. The brands themselves and especially customers stand to gain from these new partnerships.
NRI Distribution Names Jason Brooks GM, NRI East
NRI Distribution has hired Jason Brooks as general manager, NRI East. Brooks will be based in Montreal and lead NRI’s East Coast operations.
Gearhead Outfitters To Open In Tulsa, OK
Gearhead Outfitters has opened the company’s 11th store at Utica Square in Tulsa, OK.
JD Sports And Finish Line Complete Merger
The Finish Line Inc. and JD Sports Fashion Plc announced that they have completed their merger.
Untuckit Announces Drew Brees As New Investor
Untuckit, the apparel brand, announced the company’s newest investor, Drew Brees, the quarterback of the New Orleans Saints and entrepreneur.
CrossFit Sues Reebok For Breach Of Contract
CrossFit Inc. filed a lawsuit against its exclusive licensing partner Reebok. The dispute stems from a change Reebok made in how it calculates royalties
Iconix’s CEO Resigns
Iconix Brand Group, Inc. announced that Peter Cuneo, executive chairman of the board of directors, will serve as interim CEO, effective immediately. John Haugh has resigned as chief executive officer, president and a member of the board to pursue other opportunities, also effective immediately.
Revolve Looking To Go Public
Revolve, the Los Angeles-based high-end apparel e-tailer, is planning an initial public offering of shares for late 2018, according to various reports.
Macy’s Appoints CTO
Macy’s Inc. announced that Naveen Krishna will be appointed chief technology officer. She was vice president of technology for The Home Depot.
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