Puma confirmed that Romelu Lukaku, international football star, has chosen to sign a long-term partnership with Puma Football.
Category: Apparel
Adidas Signs Mathew Barzal Of The New York Islanders.
Adidas announced a multiyear partnership with 2017-18 Calder Trophy (Rookie of the Year) finalist, Mathew Barzal of the New York Islanders.
Wieden+Kennedy Appoints New Global Brand Director For Nike
Wieden+Kennedy named Andre Gustavo as group brand director, responsible for leading the company’s Nike account globally.
CrossFit Battles Reebok In Court
Taking the company’s high-intensity workout approach to court, CrossFit claims in the company’s lawsuit against Reebok that the company is owed “at least $4.8 billion,” plus potentially more for underpaying marketing obligations and diverting sales to reebok.com to also reduce royalty payouts.
BSN Sports Partners with Stack Sports
BSN Sports and Stack Sports, formerly Blue Star Sports, have partnered to develop a digital platform that offers team sales integration across all facets of youth sports from ordering customized team apparel and athletic equipment to on-field participation.
New Era Premieres D’Angelo Russell NBA Draft Documentary
Timed to the NBA Draft, New Era Cap Co. presented “The Path to the Cap,” an exploration of NBA star and 2015 NBA Draft second overall pick D’Angelo Russell’s journey from neighborhood baller to NBA professional athlete.
Nike Extends Deal With Memphis
The University of Memphis and Nike have agreed to a five-year extension valued at more than $2 million per year.
Adidas Signs Trae Young And Lonnie Walker IV
Adidas signed Trae Young and Lonnie Walker IV, both expected to be chosen in the first round in Thursday’s NBA Draft, to endorsement deals.
Fjällräven Bolsters Sales Team With New Hires
Fjällräven welcomed vice president of sales Matthew Hershey to the North American team.
Arc’teryx Announces New Senior Leadership Team Members
Arc’teryx Equipment Inc. announced that Megan Cheesbrough and George Weetman have been promoted to the company’s senior leadership team effective immediately. Adam Ketcheson, VP global marketing and B2C, has left the company.
Lacoste Partners With IOC
Lacoste will launch an exclusive Olympic Heritage lifestyle apparel collection as part of a new partnership with the International Olympic Committee (IOC).
Gander Outdoors Prepares For Grand Opening In Eau Claire
Gander Outdoors, formerly known as Gander Mountain, is now open in Eau Claire, WI.
L.L.Bean Launches First-Ever Outdoor Coworking Space
L.L.Bean has partnered with leading coworking provider, Industrious, to launch an initiative to bring more outdoor time into the workday with the introduction of “Be an Outsider at Work.”
Fleet Feet Selects Fish Consulting For PR
Fleet Feet tapped Fish Consulting as the company’s public relations agency of record to lead the brand’s communications strategies.
Columbia Sportswear Partners For Litter Control Pilot Project
Columbia Sportswear Company and the Oregon Department of Transportation have teamed up to clean up Highways 26 and 405. A new pilot program to supplement litter removal along the Sunset Highway was funded by Columbia Sportswear CEO Tim Boyle.
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