Fila will make the company’s runway debut at Milan Fashion Week in September in the company’s first appearance at one of fashion’s top events, according to Women’s Wear Daily.
Category: Apparel

Four Questions: Smartwool’s Jennifer McLaren
On June 26, VF Corp. announced that Jennifer McLaren would succeed Travis Campbell as president of Smartwool. Here, she talks about Smartwool’s strengths, near-term priorities in her new role, and becoming the first female to be promoted to president in the VF Outdoor and Action Sports Coalition.
Amazon Relaunches BTS And College Stores
Amazon launched the company’s Back to School and Off to College stores, which promise those heading to school everything from “superhero backpacks and sequin pencil pouches to the latest Adidas footwear and perfect first-day-of-school outfits.”
Differential Brands Group to Acquire Majority Of North American Division Of Global Brands Group
Differential Brands Group Inc., which owns Hudson, Robert Graham and Swims, entered into a definitive purchase agreement to acquire the North American licensing business of Global Brands Group Holding Limited for $1.38 billion.
L.L.Bean To Open Store Hadley, MA
L.L.Bean currently operates stores in Boston, Burlington, Dedham, Mansfield and Mashpee, MA.
Penn State Commonwealth Campuses Partner With Nike, BSN Sports
Intercollegiate athletics programs at Penn State’s 19 Commonwealth Campuses have entered into a four-year partnership with Nike through BSN Sports for sports apparel and equipment.
Gander Outdoors Opens in Cedar Rapids
The 31,000-square-foot location is the only planned facility in Iowa.

Running Rebrand: Fleet Feet Refreshes Logo, Drops ‘Sports’ From Name
Fleet Feet has unveiled a new logo that resembles a torch and also dropped the word “Sports” from its name, all part of a brand refresh for the 42-year-old retailer.
Grundéns Makes Key Hires
Grundéns, producer of fishing apparel and footwear, has added 13 new team members globally since the start of 2018. Six of these hires are in key positions that will aid in the continued development of the brand and expansion into additional fishing market segments.
Surys Commits To Three-Year Sponsorship Deal With SFIA
The Sports & Fitness Industry Association (SFIA) announced a partnership renewal with long-time sponsor, Surys Inc. of Trumbull, Conn. Surys is a provider of physical and digital security solutions for authentication, consumer engagement, product protection and identification.

VF Corp. Makes New Leadership Appointments At North Face And Smartwool
VF Corporation announced the appointment of Travis Campbell to the position of vice president, general manager, The North Face, Americas. Campbell most recently served as president of VF’s Smartwool brand. Jennifer McLaren will succeed Campbell as president, Smartwool. McLaren most recently served as CFO, Smartwool.
Neiman Marcus Appoints New Bergdorf Goodman President
Neiman Marcus Group announced the appointment of Darcy Penick as the president of Bergdorf Goodman. Penick will begin her new position on September 4, 2018 and will report directly to Geoffroy van Raemdonck, chief executive officer, Neiman Marcus Group.

Goldman Sachs Initiates Apparel Coverage With Attractive View
In initiating coverage on the Apparel & Accessories sector, Goldman Sachs said many companies in the space are expected to benefit from ongoing lifestyle shifts towards active and casualwear, the ability to react to faster fashion cycles and digital’s ability to drive direct communications with consumers and commerce. Among active lifestyle stocks, VF was initiated at a “Buy” while “Neutral” ratings were given to Nike, Under Armour, Lululemon and Canada Goose.

Nike To Help Refurbish Portland’s Basketball Courts
Nike and the Portland Trail Blazers announced they are partnering to refresh and upgrade the majority of the basketball courts across 30 Portland Parks & Recreation parks.
NRF Calls Supreme Court American Express Ruling Missed Opportunity
The National Retail Federation said the U.S. Supreme Court’s decision in favor of American Express rules that prevent retailers from encouraging the use of other credit cards with lower processing fees will perpetuate a system that costs merchants and consumers billions of dollars a year.