Top headlines from the active lifestyle industry you may have missed this week, including a number of former Cabela’s employees, led by Matt Highby, officially launching Highby Outdoors, an e-commerce site focusing on outdoor gear.
Category: Apparel
Reebok Signs New Ad Agency
Reebok appointed Deutsch as its new global creative agency of record.

Transformation Efforts Pay Dividends For Amer Sports In 2018
Amer Sports, which is close to completing its mega-merger with China’s Anta Sports, reported a “solid” fourth quarter with slightly lower earnings but improving sales momentum. The gains were led by its Arc’teryx and Peak Performance apparel brands, strong DTC growth, and accelerated growth in China and the U.S.
New Wave Group’s Q4 Sales Expand 19 Percent
New Wave Group AB, the Swedish-based owner of Craft, Cutter & Buck and a number of other sports brands, reported sales amounted to SEK 1,94 billion in the fourth quarter against SEK 1.63 billion, a gain of 19 percent year over year.
Sears Sale To Chairman Eddie Lampert Earns Court Approval
Sears Chairman Eddie Lampert’s $5.2 billion bid to buy the retailer’s assets and keep the chain alive was approved Thursday afternoon by U.S. Bankruptcy Judge Robert Drain in White Plains, N.Y., according to reports.
The Buckle Sees Dip In January Comps
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 4-week period ended February 2, 2019 decreased 2.2 percent in January.

Columbia Sportswear Beats Estimates On Record Q4, Full Year 2018
Columbia Sportswear Co. on Thursday announced net sales of $917.6 million for the fourth quarter of 2018, an increase of 18 percent (19 percent constant-currency), compared with net sales of $776 million for fourth quarter 2017 and ahead of Wall Street estimates by $69.6 million.

Callaway Golf Teeing Up Jack Wolfskin Strategy
Solid performance across Callaway Golf Co.’s core golf business led to impressive revenue growth in 2018, and now the company is banking on a new division—Jack Wolfskin, which Callaway just acquired—to become an integral asset. For the full year of 2018, Callaway’s net sales increased $194 million, or 19 percent, to $1.2 billion, reflecting increases in each of the company’s operating segments and in each reporting region.

Champion Soars Again In Q4
HanesBrands Inc. said its Champion business, excluding the C9 line being phased out at Target, catapulted 50 percent in the fourth quarter, reached $1.36 billion in the full year, and is well on track to hit $2 billion in annual sales by 2022.

Amer Sports Delivers 5 Percent Organic Growth In Q4
Amer Sports reported a slight decline in earnings in the fourth quarter. Sales grew 10 percent overall on a currency-neutral basis and 5 percent on an organic basis. Growth was strongest in Apparel, up 41 percent and D2C, ahead 23 percent. Regionally, revenues increased 16 percent in China and 10 percent in the U.S.
Shopko To Close 251 Locations
Shopko, which filed for bankruptcy last month, said it will close 251 stores, or 70 percent of its overall store base.

HanesBrands Q4 Powered By Huge Growth For Champion
HanesBrands announced fourth-quarter 2018 results, including net sales growth of 7 percent and double-digit operating profit growth. Both earnings and sales exceeded Wall Street’s targets. Champion sales increased more than 50 percent outside the U.S. mass channel.

January M&A Roundup: Media Companies Make News As Landscape Shifts
Consumer and trade publications are accustomed to reporting news, but in January companies in the active lifestyle and action sports media made news through a host of acquisitions that could drastically affect industry coverage moving forward.
The North Face Partners With American Alpine Club
The American Alpine Club, the country’s oldest and largest climbing advocacy organization, in partnership with The North Face will give away $50,000 in grant money to climbers as part of the 2019 Live Your Dream Grants.
Rip Curl Extends Contract With Mick Fanning
Rip Curl, celebrating its 50th anniversary, announced a lifetime contract 3x World Champion Mick Fanning.