DeFeet is now entirely in-house with its sales team, employing no independent sales rep. The company distributes in-line products in the U.S. through its remaining domestic distribution partners and its DeFeet B2B platform.
Category: Apparel
Fanatics Partners with Argentine Football Association
Fanatics entered an e-commerce partnership with The Argentine Football Association (AFA). The long-term agreement will see Fanatics build and operate the AFA’s e-commerce store.
Alo Yoga Sees $10 Billion Valuation in Potential Equity Investment
Alo Yoga reported it hired investment bank Moelis & Co. to explore financial options, including potentially selling a stake in the company that could value the Los Angeles-based activewear company at $10 billion.
EXEC: VF’s Turnaround Plan to Focus on Vans, the Americas, Debt and Cost Structure
New company CEO Bracken Darrell said the U.S. is not working well. He noted that the company’s innovation engine has historically been strong but had drifted downward over the past few years. He said employees still love the brands and business, but morale was hurt by poor performance. He also said costs and debt were too high, and there were no sacred cows in the turnaround effort. Vans was the first to see change.
Report: Decathlon Explores Sales of Minority Stake in China Business
Decathlon SA is working with advisors to explore the sale of a minority stake in its China business, sources told Bloomberg. The report indicated that the French retailer seeks a strategic partner to drive regional expansion.
VF Corp. Sees Continued Americas Weakness In U.S. in Q2 Tied to Vans Declines
The company also said that Kevin Bailey will be stepping down from his role as global brand president, Vans. He will remain on the Executive Leadership Team reporting to the CEO and will transition to lead Reinvent, the company’s business transformation plan. CEO Bracken Darrell will be more involved with Vans until a new brand president is found.
Rally House to Open in Toledo, OH
Rally House opened its first storefront in Toledo in northern Ohio, supporting fans of both Detroit and Cleveland teams.
Minus33 Launches Woolen Sportsman Shirt Timed With Cooler Temps
Minus33 Merino Wool Company reported it is reentering the outerwear market “with an investment-grade take on a timeless traditional piece”—the White Mountain Woolen Sportsman Shirt—modeled after the plaid woolen jacket rural New Englanders have worn for generations.
Dick’s SG Sued Over Calia Logo
Wooter, a maker of sports apparel based in Staten Island, NY, reportedly filed a trademark infringement lawsuit against Dick’s Sporting Goods over the infinity symbol used in the logo of women’s private label brand Calia.
Skims Signs 3-Year Deal to be “Official” Underwear partner of the NBA
Skims, co-founded by Kim Kardashian, reportedly signed a three-year deal to be the official underwear partner of the NBA, WNBA and USA Basketball.
REI to Open in Beavercreek, OH
REI reported it will open a retail store in Beavercreek, OH, in spring 2024. The 23,000-square-foot space will operate in the Beavercreek Shopping Center at 2650 N Fairfield Road.
Shein Acquires Missguided Brand from Frasers
Frasers, the U.K.-based parent of Sports Direct, reported it plans to sell the intellectual property and trademarks of the Missguided online women’s fashion retailer to Shein.
EXEC: EMS and Bob’s Stores Look to Reignite Growth
In May 2022, GoDigital Media Group acquired Eastern Mountain Sportsand Bob’s Stores for $70 million in cash. SGB Executive talked with Jason Peterson, GoDigital’s CEO, and Dave Barton, president and CEO, Bob’s Stores and EMS, about how the companies is repositioning the banner for growth.
Rhone Secures New Investors
Rhone, the men’s activewear and lifestyle brand, formed a new consortium of investors, including Blackstone executive and ex-football star Tim Tebow, to buy out the approximately 29 percent stake in the company owned by private equity firm L Catterton.
MEC Appoints New CEO
Canadian outdoor gear retailer MEC promoted COO Peter Hlynsky to CEO, succeeding Eric Claus, who led the retailer during the filing for creditor protection and sale to U.S.-based private investment firm Kingswood Capital Management.
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