SKLZ has launched its ‘Prepare to Be Ready’ campaign for baseball, featuring 3X MLB All-Star and Tampa Bay Rays third baseman Evan Longoria…
Category: Apparel
Spy Inc. Sees Sales Rise 13.2 Percent in Fourth Quarter
Spy Inc. reported strong goggle sales and continued growth in prescription frames helped drive up its fourth quarter sales by 13.2 percent to $9.8 million in the fourth quarter…
TomTom Connects Smart Watches to Nike+
TomTom announced that its range of TomTom Runner and Multi-Sport GPS Sport Watches will now connect to Nike+…
Dick’s SG Launches “Who Will You Be?” Brand Campaign
Dick's Sporting Goods launched a a new brand campaign. “Who Will You Be?” debut Mar. 4 on television and digital platforms during ESPN's College Basketball Championship Week…
Foot Locker’ Mojo Continues in Q4
Boosted by strong momentum in both basketball and running footwear, Foot Locker Inc. churned out a comp gain of 10.2 percent in the fourth quarter. Excluding currency fluctuations, comps were still up a healthy 6.7 percent…
Loudmouth Awards Green with CEO Title
Loudmouth President Dennis Green has been elevated to the president/CEO role and will spend 2015 exploiting the company's licensing deals with colleges and Major League Baseball…
Asics Celebrates 30th Year of LA Marathon
Asics, title sponsor of the Asics LA Marathon, will celebrate the 30th edition of the race by honoring its history and creating a series of larger-than-life activations across Los Angeles…
Quiksilver Q1 Earnings Delayed By Audit Commitee Probe
Quiksilver Inc. postponed its first quarter earnings release scheduled for March 5 pending an investigation of “a revenue cut-off issue” by company directors…
Under Armour Sets Opening for Chicago Store
Under Armour is set to open the doors of its newest specialty retail location Friday at 600 North Michigan Avenue on Chicago's Magnificent Mile. Under Armour's newest store will feature two floors of the brand's latest innovations…
Vibram Partners with Girls on the Run
Vibram will partner with Girls on the Run International. Vibram will donate five percent of the sales of all Vibram-soled shoes, including sales of Vibram FiveFingers to the Girls on the Run charity through participating retail partners…
PeopleforBikes Report Says Bike Lanes Advance Social Equity
PeopleForBikes and the Alliance for Biking & Walking released a report Wednesday titled Building Equity. Race, Ethnicity, Class and Protected Bike Lanes: an Idea Book for Fairer Cities…
Vans Announces New 2015 Team Riders
Vans Snow announces the addition of new 2015 team snowboarders Dillon Ojo, Dan Liedahl, Sam Taxwood and Mike Ravelson.
Maurice Sporting Goods Supports Heroes on the Water
Maurice Sporting Goods triggered an outpouring of product donations to Heroes on the Water from kayak, fishing and other outdoor brands after presenting the veteran's charity with a check for $20,000 at its annual Maurice Cares banquet…
Delta Apparel Completes Sale of The Game
Delta Apparel completed the sale of its The Game branded collegiate headwear and apparel business to David Peyser Sportswear, Inc., the owner of MV Sport…
Idaho School Teacher Named Snow Sports Ambasssador of the Year
Cindy Rust, a science teacher at Post Falls High School in Idaho, has been named the 2015 Snow Sports Ambassador of the Year for bringing 27 students for lessons at…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal