Vibram will partner with Girls on the Run International. Vibram will donate five percent of the sales of all Vibram-soled shoes,
including sales of Vibram FiveFingers to the Girls on the Run charity
through participating retail partners.
The national sponsorship is designed to connect Girls on the Run council members with their local retailers to participate in a unique sales program in support of the Girls on the Run Charity.
Girls on the Run International is a physical-activity based, positive youth development (PA-PYD) program that empowers and inspires girls in the third through eighth grades to be joyful, healthy and confident using a fun, experience-based curriculum that creatively integrates running. Girls on the Run hosts more than 285 local 5K events annually; in 2015 Girls on the Run will reach its 1 millionth participant.
“We’re in a unique position to support Girls on the Run by offering an impactful, meaningful program to specialty retailers from the larger community by creating a program that gives back to the next generation” said Allon Cohne, CMO, Vibram. “Not only do Vibram’s brand values align with Girls on the Run, but also with all our dozens of partner brands who support the mission of cultivating a love of running and active lifestyle from an early age as well.”
For all retail partners that opt-in, Vibram will donate five percent of shoe purchase price of any Vibram soled product including New Balance, Saucony, Hoka One One, Merrell, The North Face, or any other partner with a Vibram sole, and any Vibram FiveFingers product. This program is only offered through Girls on the Run and their council members, and is only available in-store, exclusive of all online purchases.
“Girls on the Run is thrilled to partner with Vibram, who shares our passion for empowering and inspiring girls to be joyful, healthy and confident by encouraging a love of an active lifestyle from an early age” said Elizabeth Kunz, CEO, Girls on the Run International. “We look forward to collaborating with Vibram on our special activities and events throughout the year.”
