New Balance Launches Boston Campaign

New Balance announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage…

Hoka One One Adds Triathletes

Hoka One One, a division of Deckers Brands, added six new triathletes to its growing roster of pros. The athletes include former Ironman world champion Leanda Cave, Danielle Mack, Lauren Goss…

Hockey Helmets Rank Low In Reducing Concussion Risk

In its first release of a five-star ratings system for hockey helmets, Virginia Tech only found one of 32 helmets it tested to be “good” and six to be “adequate” in preventing concussions. The rest were rated poor or weren’t

April Fools’: Reebok Swet Fragrance

In honor of April Fools Day, Reebok launched “the world’s first fragrance based on the scent of human sweat.” Swět was created with “actual drops of perspiration from fitness enthusiasts” that were then “”slowly formulated” at a fragrance disti

Patagonia Launches Worn Wear Mobile Tour

Patagonia is sending staff from its Reno, NV, repair center on a cross-country tour to offer free repairs of busted zippers, rips, tears and pulls this month. The staff will also be selling used Patagonia products and offer instruction on how to make home

Sportsman’s Warehouse Comps Decline Slowed in Q4

Sportsman's Warehouse Holdings Inc. reported same store sales decreased by 5.3 percent in the fourth quarter, compared with a 6.2 percent decline in the prior quarter and an 8.4 percent decline for the full year and forecast they would rise…

Casio ProTrek Targets US Jeep Owners

Casio America Inc. has signed on as a sponsor of Jeep Jamboree USA's 2015 event season to introduce Jeep owners to its Pro Trek brand of watches, which measure direction, barometric pressure/altitude and temperature…

Mall Occupancy Rates at 27-year High

Base rents at shopping malls showed their highest annual gains since 2000 at the end of 2014 as occupancy rates reached 94.2 percent, or their highest level since 1987, according to two leading trade groups for the industry…