Smak Strategies to lead strategic communications and media relations for industry-leading whitewater helmet and apparel brand Sweet Protection…
Category: Apparel
Wolverine Worldwide Renews Outsiders Ball Sponsorship
Wolverine Worldwide and its family of outdoor brands has signed on as a major sponsors of the Outdoor Foundation’s Outsiders Ball for the third year in a row…
Academy Sports + Outdoors Begins Succession Planning
Academy Sports + Outdoors has begun planning for the succession of its president and CEO, Rodney Faldyn, who joined the retailer in 2006 and was appointed CEO when affiliates of Kohlberg Kravis Roberts & Co. L.P. (KKR) acquired a majority stake in Academ
Vapur Opens Expanded Headquarters
Vapur Inc. will open its expanded headquarters and fulfillment center in Oxnard, CA June 2…
FeraDyne Outdoors Acquires FL Archery Holdings
FeraDyne Outdoors LLC, a portfolio company majority owned by funds affiliated with Snow Phipps Group, LLC, has acquired FL Archery Holdings LLC (d.b.a. Field Logic), an industry leader in archery targets and accessories…
Report: Manhattan’s JackRabbit Shifting Away from Tri Merchandise
According to the report in the New York Times, JackRabbit Sports, acquired by Running Specialty Group in March, is phasing out swim and bike offerings popular aimed at the triathletes crowd. The Manhattan-based store will shift to focus even more on runni
Brooks Running Survey Finds Friends Trump Fitness Trackers
According to a survey from Brooks Running Co., 32 percent of Americans say they’d choose a friend as their go-to training partner, followed by 24 percent a digital fitness tracker, and 20 percent…
Wolverine Worldwide Announces CFO Transition
Wolverine Worldwide appointed Michael D. Stornant as senior vice president, chief financial officer and treasurer, effective June 12. He will succeed Donald T. Grimes, who has resigned his position to become executive vice president, chief operating offic
Scott Sports Achieves IMBA “Above and Beyond” Status
Scott Sports has achieved “Above and Beyond” status from the International Mountain Bicycling Association for their work renovating the Rush Flow Trail in Utah…
Crailar Technologies Considering Strategic Options
Crailar Technologies Inc.'s board of directors has formed a special committee to oversee a review of the company's strategic and financial options…
K-Swiss Acquires KR3W Denim and Supra Footwear
K-Swiss Global Brands, also known as K-Swiss Inc., a division of E.Land Group, announced its acquisition of One-Distribution, a leading skate-inspired apparel and footwear manufacturer and parent company of KR3W Denim Co. and Supra Footwear…
Johnson Outdoors Names Eureka! Product Manager
Johnson Outdoors Gear Inc. has hired former Eastern Mountain Sports sourcing executive Paul Leonard as the company’s product manager for the Eureka! camping brand…
Fitbit Seeks $3 Billion Valuation
Fitbit plans to sell nearly 30 million shares in its initial public offering at prices between 14 to $16 a share, according to its updated filing with the Securities & Exchange Commission. At the top end of that range, Fitbit's IPO would take in $477
PeopleForBikes to Administer $375,000 in Bike Share Grants
PeopleForBikes will manage nearly $375,000 in grants awarded by The Better Bike Share Partnership in a bid to make bike share programs more equitable in seven U.S. cities….
OIA Releases Consumer Segmentation Report
Outdoor Industry Association released Friday, May 29 the OIA Segmentation Full Report, providing access to all research data from its 2014 attitudinal consumer segmentation study…
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