FeraDyne Outdoors LLC, a portfolio company majority owned by funds affiliated with Snow Phipps Group, LLC, has acquired FL Archery Holdings LLC (d.b.a. Field Logic), an industry leader in archery targets and accessories.
Located in Superior, WI, Field Logic's renowned portfolio of industry leading brands includes Block targets, Glen Del targets, Shooter Buck targets, Black Hole targets, Hurricane bag targets, IQ Bowsights, Sure-Loc Archery Products, S4Gear and Apple Archery and X-Press bow presses.
“We are very excited to add Field Logic's brands to our portfolio of leading, innovative archery and hunting products,” said Richard Krause, president and CEO of FeraDyne. “The addition of these iconic archery accessories to our Rage broadhead, Muzzy broadhead and bowfishing, Nockturnal lighted nock and Tru-Fire release brands allows us to offer the market the most complete and highest quality portfolio of archery products. It also opens the door for us to continue to introduce innovative new products and bring additional technologies to our customers and consumers. Furthermore, we are very excited to have Field Logic's talented employees join the FeraDyne team.
“We are a company that looks to provide solutions to both our customers and consumers and are extremely focused on continuing to provide the exceptional service levels FeraDyne and Field Logic customers have come to expect,” Krause concluded.
Financial terms of the transaction were not disclosed.
FeraDyne Outdoors LLC, majority owned by funds affiliated with Snow Phipps Group, LLC, is the manufacturer of the leading brands of Rage broadheads, Muzzy broadheads, Nockturnal lighted nocks, and Tru-Fire releases. FeraDyne is engineering the evolution of lethal technology across all bowhunting categories. The company is headquartered at 110 Beasley Road, Cartersville, GA
Snow Phipps is a private equity firm focused on middle-market control investments. With $1.5 billion of assets currently under management, Snow Phipps targets platform companies with enterprise values ranging from $100 million to $500 million. The firm utilizes an operating partner model to invest across select industries and seek value creation through an operationally focused strategy. To learn more about Snow Phipps, visit www.snowphipps.com.
