Salewa North America Hires New PR Firm

Salewa North America, which sells, distributes and services Dynafit, Salewa, Wild Country and Pomoca in the U.S. and Canada, has hired White Cloud Communication for its communication strategy and public relations services…

Active Junky Acquired by Purch

Active Junky, a loyalty platform and online shopping community that rewards and incentivizes users for their passion for gear and the outdoors, has been acquired by Purch, a digital content and commerce company…

JD Sports 1H Comps Rise with Athleisure Trend

JD Sports Fashion Plc reported same-store sales surged more than 10 percent in the first half of the year as it capitalized on the popularity of athletic footwear in its native U.K. market and Europe. Losses declined at its Outdoor segment, which operates

National Bike Challenge Crushes Goal

The National Bike Challenge, an online ride tracking competition sponsored by PeopleForBikes and Kimberly-Clark, reached its 35-million-mile goal Sept 21 —10 days ahead of the five-month competition's 2015 end…

Breaking Away Cast Honors IB Aware Winners

Landry's Bicycles of Boston, MA was named the 2015 Retailer of the Year at the Interbike Awards Gala Sept. 17, which kicked off with a cameo by the cast of the 1979 cycling film Breaking Away…

Trew Gear Raises $1.6 Million, Abandons Wholesale Model

Trew Gear, a snowboard and ski apparel brand with a strong following among backcountry freeriders, has raised $1.6 million in capital that to extend its product line, add staff, and fortify its direct-to-consumer operations, the Portland Business Journal

PE Firm Names Millenacker to Run Royal Robbins

Veteran outdoor brand executive Michael Millenacker has rejoined Royal Robbins as its new CEO, effective immediately.
Millenacker will also serve on the board of directors of BRS Outdoor Holdings, LLC, the controlling entity of Royal Robbins and Evolv Spo

Nike Opens Flagship in Los Angeles

Nike opened its new West Coast flagship, Nike The Grove. Located in the iconic outdoor mall from which it takes its name, the three-story, 31,000-square-foot store will also operate as a meeting place for athletes connected through the Nike+ digital ecosy

Implus Adds Harbinger to Boost Fitness Segment

Implus announced the acquisition of Harbinger, a leading manufacturer of fitness accessories. Harbinger’s lineup includes an assortment of gloves, belts, straps, strength training aids, and functional fitness items. Terms were not disclosed…

Adidas Enters Hockey Category with Blockbuster NHL Deal

Fulfilling loud rumors that a deal was in the works, Adidas and the National Hockey League (NHL) last week announced that Adidas would replace Reebok as the producer of NHL uniforms beginning in the 2017/18 season. Still, the news led the rampant speculat

Champs Sports Rolls out Sneaker App

Champs Sports released its first smartphone mobile application for iOS and Android. Specifically designed to enhance the digital experience that sneaker lovers have…