Cashion Rods has hired Reid McKinstry to elevate its OEM and private label fishing rods and blanks business. He reportedly brings extensive experience managing OEM programs across the fishing industry.
“We are excited to welcome Reid to the Cashion family. His extensive background in operations and OEM management aligns perfectly with our mission to deliver top-tier, American-made fishing products to anglers everywhere. Reid’s skillset when it comes to manufacturing, supply chain, and leadership will undoubtedly enhance our commitment to excellence in both Cashion branded and private label rod production,” said Founder Dr. Matthew Cashion.
“It’s an honor to join Cashion Rods and work alongside such a talented team. The opportunity to contribute to a truly American brand, known for its dedication to quality and innovation, is very exciting,” said Reid. “I look forward to helping push the limits of fishing tackle from a product quality perspective as well as working with Cashion’s many OEM customers to elevate their brand offerings.”
Reid’s addition to Cashion Rods is part of the company’s “ongoing commitment to assembling a dynamic, experienced team.” With his deep industry knowledge and proven operational expertise, the company said he “will play a key role in scaling our production, enhancing efficiency and expanding our custom offerings.
“We believe his leadership will be instrumental in meeting the growing demand for OEM and private-label solutions that embody Cashion’s dedication to performance and quality,” continued the company in a media release.
Image courtesy Cashion Rods
