Canterbury of New Zealand announces a partnership with Lady Foot Locker to launch the introduction of the IonX Performance Wellness line of fitness apparel.
IonX apparel is made with Ionized Energy Fabric, a new type of material that, through a proprietary, patented process, has a negatively charged electromagnetic field built in to the structure of the fabric. When worn either before, during or after a workout, this fabric stabilizes the flow of energy in the body allowing reduction of stiffness and tension, less fatigue, better concentration, faster recovery and relaxation.
IonX Performance Wellness apparel harnesses the benefits of negative ions through the natural process of ionization. In nature, high concentrations of negative ions exist during electrical storms and near waterfalls, where people experience increased levels of energy and a sense of well-being. IonX gear has more than 20 times the level of negative ions found anywhere in nature-and it lasts permanently in the garment. University research and studies have shown that when worn close to the skin, IonX products provide three key benefits-an improved level of energy and performance, a faster rate of recuperation and an overall greater sense of well-being.
In addition to extending the normal benefits of compression training gear, the patented IonX finish also works with loose-fitting garments. IonX, like all fabrics used by Canterbury of New Zealand, offers moisture management and anti-microbial features plus a unique energy management capability.
“Helping athletes improve their on- and off-field performance for more than 100 years, Canterbury of New Zealand, the world renowned rugby, soccer and sailing company, demonstrates its commitment to innovation and to the female athlete with the development of IonX Performance Wellness fitness apparel. We are establishing a new apparel category for the female athlete, promoting health and well-being,” said Chris Woodward, CEO of Canterbury of New Zealand in North America. “IonX broadens the benefits of our technologically-advanced apparel and the North American launch broadens our market reach beyond Europe, Australasia and Japan.”
Thousands of professional and world-class athletes are using IonX, including dozens of international Olympic athletes competing in the 2008 Summer Olympics in Beijing, China.
IonX Performance Wellness apparel will be available on October 1, 2008 in select Lady Foot Locker stores throughout the United States as well as online.
