Culture Apparel LLC has signed a multiyear license with B.U.M. Equipment for mens and womens sportswear to launch in the spring. According to Women’s Wear Daily, B.U.M. Equipment is being reintroduced as California-inspired lifestyle apparel. Culture Apparel is headed by Roy Thorsen, an apparel industry veteran, and entrepreneur Bernie Huberman.
Culture Apparel also holds the three-year license, with an option to buy, for B.U.M. Equipment. Culture Apparel early this year acquired Jib Hunt, a casual sportswear collection founded by a former professional snowboarder; and B. Unique, a skate-oriented streetwear label.