Lady Foot Locker will be the presenting sponsor of Disney’s Princess Half Marathon Weekend in March 2009, its inaugural race. Under the multi-year agreement, Lady Foot Locker will be involved in the marketing of Disney’s Princess Half Marathon Weekend in a variety of ways, including a nationwide sweepstakes, in-store promotions at more than 500 Lady Foot Locker retail stores and a presence on its website.
“The Lady Foot Locker brand appeals to female athletes of all ages and abilities and is associated with quality and class, which aligns well with the target demographic of Disney’s Princess Half Marathon Weekend,” says Kathleen Duran, manager of Disney’s Endurance Series. “Their reputation makes them an ideal presenting sponsor for the race and will help us bring to life the princess in every female athlete.”
Disney’s Princess Half Marathon Weekend debuts March 6-8, 2009, and includes two road races: the signature 13.1-mile half marathon through Disney’s Animal Kingdom, Disney’s Hollywood Studios and Epcot, and a family 5K through Epcot each themed around Disney’s princess characters. Another feature of race weekend is Disney’s Fit For A Princess Health and Fitness Expo, a two-day celebration of women’s health and fitness at the new Jostens Center at Disney’s Wide World of Sports Complex. The event features celebrity runner appearances, special Disney character appearances, fitness training seminars, opportunities to experience the latest running and fitness equipment and a speaker series involving leading trainers and health experts.
In all, more than 10,000 runners are expected to participate in race weekend.