Canada Goose launched a collaboration with Brooklyn-based fashion brand KidSuper as part of its multi-year partnership with the National Basketball Association (NBA)*.
Coinciding with the launch of the collab, Canada Goose announced its newest global brand ambassador, NBA All-Star Shai Gilgeous-Alexander. To kick-start the multi-year partnership, Gilgeous-Alexander appears in a global campaign with KidSuper.
“The NBA, and many of its players, have become purveyors of taste and style. Shai, our newest Global Brand Ambassador, is at the top of his game across every facet of performance, style and culture – much like Canada Goose has been for more than 65 years,” said Dani Reiss, chairman & CEO of Canada Goose. “Colm’s designs for the Canada Goose and NBA collection with KidSuper perfectly capture the connection between culture and community the NBA is known for, infused with Canada Goose’s iconic performance luxury DNA.”
The limited-edition Canada Goose and NBA Collection with KidSuper offers a bold take on streetwear infused with Canada Goose’s design approach and craftsmanship.
Artist, Designer and Founder of KidSuper, Colm Dillane’s maximalist creations “embody creativity and fun, often adorned with his figurative paintings and drawings that capture the energy of eclectic and cultured communities.” His “uniquely whimsical, lighthearted approach is married into the limited-edition collection.
“I approach life as an adventure every single day, and I’m constantly inspired by communities with a distinct culture at their heart – whether in fashion, art, sport, or music,” said Dillane. “It’s been a real collaborative partnership with Canada Goose, pushing the boundaries of art and design to create a truly original collection that brings together fun and functionality.”
Colm Dillane of KidSuper’s original artwork is central to the collection, featuring two works of art. The first, Purple Crowd, depicts an abstract group of excited fans within a stadium, paying homage to human connectivity through sports to celebrate the 2024 NBA All-Star game. The second, Landscape, illustrates snowy mountain peaks with frozen waters below, exemplifying the Canada Goose ‘Live in the Open’ ethos.
Available in Canada Goose stores and at canadagoose.com, the KidSuper capsule collection includes four performance apparel pieces: Reversible Fleece Jacket, Reversible Vest, Crofton Puffer, and the Jacquard Toque.
*The 2024 NBA All-Star Game will be played at the Gainbridge Fieldhouse in Indianapolis, IN, on Sunday, February 18. Fans can see the KidSuper collection at Canada Goose’s Content Studio at NBA Crossover, the NBA’s immersive fan event that will take over the Indiana Convention Center from February 16-18. The weekend-long event will showcase the intersection of basketball and culture through art, fashion, music, technology, and entertainment.
Images courtesy Canada Goose. Lead image: NBA All-Star and Canada Goose global brand ambassador, Shai Gilgeous-Alexander wearing the Crofton Puffer in Purple Crowd. Second Image: KidSuper designer, Colm Dillane wearing the Crofton Puffer in Landscape.
