Canada Goose reported making five appointments to its leadership team, effective immediately. 

  • Matt Blonder was hired as chief digital officer, 
  • Juliette Streichenberger was tapped as president of CGAG and the EMEA, 
  • Ana Mihaljevic was named head of global stores in addition to her role as president of North America, 
  • Daniel Binder moved from an interim position to chief transformation officer and EVP, sales operations and planning, and
  • Patrick Bourke was promoted to SVP of strategy and corporate development.

“The execution of our five-year strategic growth plan requires an experienced and talented team of experts that will help us expand our direct-to-consumer business, reach new audiences and build new categories,” said Dani Reiss, chairman and CEO of Canada Goose. “A key characteristic of success is reinvention. As we accelerate our business and execute against our strategic growth pillars, these appointments reflect the performance luxury brand and global retailer we are today and strengthen the foundation we’ve built for the business we will be in the future.”

Blonder is responsible for the strategy, implementation and adoption of consumer-facing digital platforms, driving the brand’s digital innovation and managing the teams responsible for developing the company’s digital roadmap for existing and new channels and IT and Insights teams. He has over 20 years of experience in omnichannel, direct-to-consumer and digital marketing, most recently as president of Global E-commerce at Wolverine Worldwide, where he oversaw the company’s digital and e-commerce strategy for its portfolio of brands.

Streichenberger is responsible for Canada Goose’s growing international business in the CGAG and EMEA regions, focused on expanding the brand’s e-commerce business and store footprint. She brings nearly 30 years of global luxury expertise to the role, having led teams at Prada and LVMH. She joins Canada Goose from Hermès, where she held the role of European managing director. She takes over for Pat Sherlock, who is departing after ten years in the position.

Mihaljevic first joined Canada Goose in 2015 and was involved in the growth trajectory of its commercial business, having established the planning and sales operations functions. As head of global stores, she will lead the long-term roadmap for the brand’s retail expansion and oversee global retail to more than double its footprint over the next five years.

Binder has been engaged in consulting and interim roles with Canada Goose and now oversees the development and execution of the company’s scalable growth. Before Canada Goose, he held senior roles at DFS, a division of LVMH, and Macy’s, and has led large performance improvement projects with global organizations as an external consultant. He brings over 35 years of global retail expertise to Canada Goose, leading high-performing teams focused on business processes, performance improvement and organizational design.

Bourke joined Canada Goose in 2017 and previously led investor relations and strategy functions. In his new role, his responsibilities include the development, oversight and execution of Canada Goose’s corporate priorities and new business opportunities, building on the experience he acquired during his tenure with the company, including supporting the Baffin acquisition and the creation of Canada Goose Japan.

Photo courtesy Canada Goose