A total of $10,000 was raised by CamelBak for the Outdoor
Industries Womens Coalition (OIWC) and the Womens
Wilderness Institute from sales of the new CamelBak Bottle
during Summer Outdoor Retailer. This marks the second trade show season where CamelBak has sold the Bottles for donation to non-profit organizations dedicated to getting more people involved in the outdoors.
“This marks another successful fundraising effort made
possible by the generous support of the members of the
Outdoor Industry” said Mac Tillman, VP of Marketing and
Product Management at CamelBak. “We are thankful that in
2006, CamelBak has been able to support a number of worthy
non-profits; globally raising over $55,000 through Bottle
sales at Winter OR, SIA, Friedrichshafen Outdoor, EuroBike &
Summer OR.”
“OIWC is very grateful to CamelBak for supporting us
through the bottle sales at Outdoor Retailer,” said Sally
Grimes, OIWC Director. “We will use the funds to expand
our professional development initiative for OIWC members.
Our next big project is to create a members-only section of
the website where members can access trainings, educational
materials and seminars in the form of podcasts, downloads,
video streaming, etc. In addition, members will have access
to each other, opening up the ability to find other women
who work in their specific area of expertise, sharing
experience and advise with each other.”