CamelBak, the manufacturer of personal hydration products, welcomes Natasha Schroth as the brand’s director of marketing. Natasha will manage global marketing strategy for CamelBak spearheading the scale and growth within the marketing department as well as extend the brand’s growth to wholesale channels, key accounts and direct-to-consumer experiences through strategic campaign development and execution.

“Natasha brings breadth and depth in all marketing disciplines that we’re fortunate to add to our team as we enter an important year of product launches for CamelBak,” said Steve Nadler, vice president of marketing and product management at CamelBak. “We’re excited to bring on a talented brand marketing veteran like Natasha whose expertise in brand strategy, digital and experiential consumer engagement, and innovative product marketing will be valuable assets to our team as we continue to drive CamelBak’s growth forward.”

Schroth joins the CamelBak team with nearly a decade of marketing experience planning, developing and executing strategic omnichannel marketing solutions and has successfully driven double-digit growth in the consumer product space from several industries and companies. Natasha has held senior-level marketing roles at global consumer lifestyle brands such as bareMinerals and most recently Old Navy, where she worked to redefine the brand’s integrated marketing strategy and establish core messaging. Natasha attended Sonoma State University, has a Master of Business Administration in marketing from the University of San Francisco and resides in Petaluma, CA.

“I’m honored to join a brand with so much history through the lens of sustainability and innovation,” said Schroth. “Joining the CamelBak family presents an opportunity to work alongside a very talented team on a brand that empowers people to live sustainably and responsibly while inspiring them to go outside and explore.”

Photo courtesy Camelbak