Cabela's total revenue for the second quarter of fiscal 2004 increased 11.3% to $279.1 million compared to $250.8 million for the same period last year. Second quarter net income was $2.0 million, or 3 cents per diluted share, compared to $3.1 million, or 6 cents per diluted share
for the same period a year ago. The Company noted, as a result of the third quarter fiscal 2003 recapitalization, and the Company's recent public offering, weighted average diluted shares outstanding increased by 11.7% to 59.9 million over the year-ago quarter's total of 53.6
million.

The Company also noted that the financial services' securitization
income was negatively impacted by approximately $2.0 million after
tax, or $0.03 per diluted share, in the second quarter of fiscal 2004.
This was primarily due to a securitization transaction involving the
Company's credit card receivables. The Company engages in
securitization transactions on an annual basis, and a similar
transaction occurred in the first quarter of 2003.

During the second quarter of fiscal 2004, direct revenue increased
1.7% to $166.0 million. Total retail revenue increased 32.1% to $96.5
million with a same store sales increase of 2.5%. Financial services
revenue, which includes the impact of the securitization transaction,
increased 10.0% to $15.0 million for the second quarter of fiscal
2004.

Total revenue for the six months ended July 3, 2004 increased
15.6% to $593.1 million compared to $513.1 million for the six months
ended June 28, 2003. Net income for the six-month period increased
62.7% to $10.0 million, compared to $6.2 million for the six months
ended June 28, 2003. The Company reported diluted earnings per share
growth of 54.5% to $0.17, on 59.4 million weighted average diluted
shares for the first six months of fiscal 2004, compared to $0.11, on
53.6 million weighted average diluted shares for the six months ended
June 28, 2003.

Also for the six months ended July 3, 2004: direct revenue
increased 5.5% to $371.7 million; retail revenue increased 40.6% to
$187.0 million on a same store sales increase of 4.4%; and financial
services revenue increased 25.2% to $31.4 million, all over the
six-month period ended June 28, 2003.

Dennis Highby, Cabela's President and Chief Executive Officer
commented, “During the second quarter we were able to achieve record
sales across all of our operating divisions. In addition, effective
cost containment enabled us to outperform internal projections for
profitability. Our strong performance in the first half of the year
gives us confidence as we head into our peak selling season.”

Mr. Highby continued, “Total retail sales increased more than 32%
during the quarter, primarily driven by an excellent performance from
our Hamburg, PA store. It is our newest retail location, having opened
in September of 2003, and also our largest. We are also excited to
open our 10th store in August, a new 175,000 square foot store in
Wheeling, West Virginia. Further, we remain on track to open two
large-format destination stores in Ft. Worth, Texas and Buda, Texas in
2005. In addition, we are pleased to announce that we are in the final
stages of negotiations for a new store site. We expect to make a
formal announcement concerning this store in the next three to four
weeks.”

On June 30, 2004, Cabela's Inc. closed its initial public offering
of 7,812,500 shares of its common stock at a price of $20 per share,
as well as the underwriter's over-allotment option for 1,171,875
shares. Of the total offering, 6,250,000 shares were sold by the
Company, raising net proceeds of approximately $115.2 million for the
Company. “After 43 years of successful growth, we have entered a new
era as a publicly traded company. We are excited about the
opportunities this presents for Cabela's,” Mr. Highby further
commented. “We thank our employees for their dedication and hard work
and our customers for their on-going loyalty and support which has
helped Cabela's become recognized as the World's Foremost
Outfitter(R).”

Mr. Highby concluded, “Looking ahead, we are very excited about
the prospects for Cabela's. We believe that our multi-channel
retailing model and our destination store status afford us significant
expansion opportunities into the future. We are optimistic about our
profit potential for this year, and we continue to target long-term
growth rates in the mid-teens, as we are committed to fully
capitalizing on our unique position in the industry.”


CABELA'S INCORPORATED AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(Dollar Amounts in Thousands Except Share and Per Share Amounts)
(Unaudited)
----------------------------------------------------------------------

                                                  July 3,  January 3,
ASSETS                                              2004     2004
                                                  --------- ----------

CURRENT ASSETS:
  Cash and cash equivalents                         $111,671 $192,581
  Accounts receivable                                 29,214   32,826
  Credit card loans receivable held for sale          79,858   28,013
  Inventories                                        318,356  262,763
  Prepaid expenses and deferred catalog costs         32,947   31,035
  Other current assets                                28,224   34,413
                                                  ---------- ---------
           Total current assets                      600,270  581,631
                                                  ----------- --------

PROPERTY AND EQUIPMENT, NET                          270,416  264,991
                                                  ----------- --------

OTHER ASSETS:
  Marketable securities                              106,546   72,632
  Other                                               43,890   44,299
                                                  ----------- --------
           Total other assets                        150,436  116,931
                                                  ----------- --------

           Total assets                           $1,021,122 $963,553
                                                  ========== =========
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable                                   $85,714  $91,524
  Bank overdrafts                                     16,215   36,788
  Accrued expenses and other liabilities              29,831   42,939
  Gift certificates and credit card reward points     77,976   80,570
  Accrued employee compensation, benefits, and
   savings plan                                       26,290   58,217
  Time deposits                                       37,053   12,900
  Current maturities of long-term debt                 2,998    3,013
  Income taxes payable                                18,539   27,100
                                                  ----------- --------
           Total current liabilities                 294,616  353,051
                                                  ----------- --------

LONG-TERM LIABILITIES:                               217,059  237,987

STOCKHOLDERS' EQUITY:                                509,447  372,515

                                                  ---------- ---------
   Total liabilities and stockholders' equity     $1,021,122 $963,553

                                                  ========== =========
CABELA'S INCORPORATED AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME
(Dollar Amounts in Thousands Except Per Share and Share Amounts)
(Unaudited)
----------------------------------------------- ----------------------
                           Three months ended      Six months ended
                         ---------------------- ----------------------
                           July 3,   June 28,     July 3,   June 28,
                            2004       2003        2004       2003
                         ---------- ------------ ---------- ----------
REVENUES:
  Merchandise sales        $262,326   $236,155    $558,685   $485,309
  Financial services
   revenue                   14,986     13,628      31,433     25,107
  Other revenue               1,827      1,063       2,938      2,733
                         ----------- ----------- ---------- ----------
           Total revenues   279,139    250,846     593,056    513,149
                         ----------- ----------- ----------- ---------

COST OF REVENUE:
  Cost of merchandise
   sales                    170,823    151,295     357,796    309,177
  Cost of other revenue       1,463      1,763       3,165      2,853
                         ----------- ----------- ----------- ---------
    Total cost of
    revenue (exclusive of
    depreciation and
    amortization)           172,286    153,058     360,961    312,030
                         ----------- ----------- ---------- ----------
           Gross profit     106,853     97,788     232,095    201,119

SELLING, GENERAL AND
 ADMINISTRATIVE EXPENSES    103,621     92,446     216,160    189,462
                         ----------- ----------- ----------- ---------

OPERATING INCOME              3,232      5,342      15,935     11,657
                         ----------- ----------- ----------- ---------

OTHER INCOME (EXPENSE):
  Interest income                23         68         137        254
  Interest expense           (2,025)    (2,797)     (4,045)    (5,559)
  Other income, net           1,750      2,105       3,330      3,092
                         ------------ ---------- ------------ --------
                               (252)      (624)       (578)    (2,213)
                         ------------ ---------- ------------ --------
INCOME BEFORE PROVISION
 FOR INCOME TAXES             2,980      4,718      15,357      9,444
INCOME TAX EXPENSE              993      1,628       5,324      3,277
                         ----------- ----------- ----------- ---------
NET INCOME                   $1,987     $3,090     $10,033     $6,167
                         =========== =========== =========== =========

EARNINGS PER SHARE:
  Basic                       $0.03      $0.06       $0.17      $0.12
                         ============ ========== =========== =========
  Diluted                     $0.03      $0.06       $0.17      $0.11
                         ============= ========= =========== =========

WEIGHTED AVERAGES SHARES
 OUTSTANDING:
  Basic                  58,223,489 49,899,203  57,529,535 49,899,203
                         ========== ============ ========= ===========
  Diluted                59,906,085 53,631,067  59,373,374 53,638,421
                         ========== ============ ========== ==========