Nutrabolt announced the appointment of its new Executive VP and General Manager of Beverage, Kyle Thomas, to lead sales & strategy for C4 Energy.
Thomas joins the company with over 22 years of experience working for Coca-Cola, having helped to scale brands including Honest Tea, Zico, Topo Chico, Hansen’s, and Hubert’s.
The hiring comes as C4 Energy has expanded its distribution to include 1,800 new Kroger stores in the U.S. C4 Energy’s additional market gains include expanded U.S. distribution to new regions and additional awarded door counts within existing markets at 7-Eleven, Circle K, Safeway & Albertson, Casey’s, Murphy Oil and Food Lion.
“Since launching the C4 Energy brand, we have been able to build relationships with both our retailers and loyal fans by creating great-tasting, performance-based products that are made with only the highest quality ingredients,” said Doss Cunningham, CEO, Nutrabolt. “Our continued growth is a testament to C4 Energy successfully delivering on its promise to provide a newer brand of energy that is differentiated both in its functionality and overall consumer experience.”
“C4 Energy is a legacy powerhouse brand with products that truly deliver results. I am looking forward to being part of the team,” said Thomas. “With 20,000 new doors of distribution gained this year, a larger sales force and new marketing campaigns, C4 Energy expects to continue leading the new breed of functional energy drinks in 2021 and beyond.”
Photo courtesy C4 Energy
