Burton Snowboards formed a new partnership with HDry focused on expanding and evolving HDry’s direct 3D membrane lamination technology for waterproofing outdoor products. The collaboration will also “focus on R&D efforts in an undisclosed product assortment.”
“At Burton, we have a relentless focus on bringing innovative products to life,” said Burton Snowboards Chief Product Officer Chris Cunningham. “By partnering with HDry on this R&D effort, we see a massive opportunity to disrupt traditional methods of building waterproof technical garments while significantly increasing performance attributes through HDry’s 3D lamination technology. This unique manufacturing process firmly aligns with Burton’s strategic sustainability goals and our pursuit of increasing on-snow performance.”
HDry technology offers “direct, three-dimensional application of a waterproof, breathable membrane inside a product (like a shoe or glove), eliminating any space for moisture to penetrate or stagnate.” The HDry waterproofing process “reduces material consumption, uses little to no seam taping and weighs less than other waterproofing solutions.” HDry membrane is “100 percent PFAS-free and made without PTFE’s.” HDry is “OEKO-TEX Standard 100-certified and ECHA REACH, AFIRM RSL compliant.”
“HDry is proud to become the waterproof, breathable 3D lamination technology of choice for Burton’s R&D pursuits, where technical performance and sustainability are a top priority,” said Matteo Morlacchi, CEO and founder of Altexa srl, owner of HDry technology. “We share Burton’s focus on sustainability. We’re committed to exceeding industry standards with the ultimate goal of reducing the environmental footprint of the outdoor and apparel manufacturing industries.”
