Fabletics appointed Thomas Fröhlke as vice president wholesale for Europe. Previously, he was head of sales for four years at Hunter Boots. He is credited with helping in the “successful territorial expansion of the brand,” alongside “increasing sales revenue through new strategic key partners.”

Fröhlke has also worked in various senior positions at Canada Goose and Ralph Lauren, contributing to his 14 years of industry experience.

At Fabletics, Fröhlke assumes the newly created leadership role beginning October 2023, responsible for building the brand’s B2B department from its European headquarters in Berlin, Germany.

Mark Ralea, general manager of Europe for Fabletics, stated, “We are pleased to bring Thomas Fröhlke, an experienced manager, on board who, with his extensive experience, can bring the Fabletics brand to life for even more customers in collaborations with outstanding retail destinations in European cities.”

Photos courtesy Fabletics