Burton has
hired Mike Rees as the CFO of Burton Corporation. Rees spent sixteen years at
VF Corporation in a number of roles, including CFO of Reef and Eagle Creek and
CFO of VF's International Outdoor division.

 

He will start his role on Monday, May 4th and be based at
Burton Headquarters in Burlington,
Vermont
where he will report
directly to CEO Laurent Potdevin.


“In light of the challenging economic
environment, the CFO role is more critical than ever,” says Laurent
Potdevin, CEO of Burton. “We have spent months searching for a CFO who has
the right balance between industry-related experience, a demonstrated ability
to deliver profitable growth and high ethical standards. We are confident that
Mike's successful 16-year tenure overseeing a wide range of financial functions
at VF make him the ideal person for the job.”

Rees held a number of positions during his 16 years
with VF Corporation and rose to a CFO role within five years of joining the
company. His financial experience spans from retail and acquisitions to
managing VF's international finances in Europe.
In his early days as a CFO at VF's Outlet division, he was responsible for the
financial operations of approximately 60 retail locations while taking on additional
work as the General Merchandise Manager. He spent seven years of his career
overseeing VF's financial operations in Europe.
After returning from Europe, he assisted with the integration of the Reef and
Eagle Creek brands into VF Outdoor and served as the functional lead for the
implementation of SAP at Reef, which Burton
also utilizes as its enterprise resource planning (ERP) software.

At Burton,
Rees will be responsible for the visionary and strategic financial leadership
of the company's family of brands on a global level. Rees is tasked with
establishing long-range financial goals, strategies and policies. In addition,
he will oversee the day-to-day operations of Burton's accounting, treasury and finance
groups, ensuring that all financial systems and procedures comply with legal
policies and regulations.

“I'm thrilled to join the Burton team,” says Rees. “It's very
exciting to be a part of a company with such a strong portfolio of authentic,
market-leading brands.”