Burris named Phillip Harding, IV as U.S. regional sales manager, focused on training reps and dealers on the brand’s product and sales strategy, in addition to targeting growth opportunities.

Harding has worked for Burris since July 2014, starting out as a technical support rep.

“Phil is an incredible asset,” said Todd Vulton, fice president of sales at Burris/Steiner. “His technical knowledge adds depth to our sales team. In today’s market, customers require more information other than pricing and general features, and I’m confident Phil will communicate at a high level to assist any customer needs. We are fortunate to have Phil as part of the Burris team and providing a solid commitment to our customers.”

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of hunting, tactical and competition optics, including riflescopes, rangefinding riflescopes, bow sights, crossbow scopes, red dots, thermal optics, handgun scopes, binoculars, spotting scopes, mounts, and accessories.