Buffalo Communications, a division of Billy Casper Golf, has promoted Tom Williams to VP.
In his new position, Williams will help direct corporate strategy while overseeing the company's golf and lifestyle products division. He will also manage Buffalo's growth in the lifestyle marketplace, including category expansion and new business.
“Buffalo Communications' client retention rate is extremely high, and Tom's contributions play an integral role,” says Rich Katz, managing director of Buffalo. “His strategic, tactical and creative approach to establishing brands helps clients substantially increase sales.”
Most recently PR/Branding Director, Williams has managed Buffalo teams handling PR, marketing-communications and media-buying activities for key clients, including ECCO shoes, Dunning sportswear, LIJA by Linda Hipp apparel and keri golf bags, among others.
Prior to joining Buffalo in 2003, Williams was a reporter for the United States Golf Association Golf Journal. His duties in that position included writing, assigning and editing articles for the magazine's “Through the Green” section. A University of Richmond graduate, Williams has been an award-winning contributor to several national golf, business, music and lifestyle media outlets and worked for best-selling author/screenwriter Mark Frost.
