Grenade Gloves has become the official glove partner for the Winter X Games Thirteen, January 22-25, 2009 at Buttermilk Mountain in Aspen, Colorado. The event is expected to draw more than 76,000 fans, athletes and action sports exhibitors.
“This partnership with the Winter X Games is another big score for Grenade,” says Joseph Condorelli, Grenade CEO. “We are going to keep going after these premier events because we are committed to supporting the lifestyle and events that are important to our customers.”
As a partner in Winter X 13, Grenade is getting maximum exposure. Specially designed, limited edition DK Pro X Games CC935 gloves will be featured in pre-event marketing at regional events, in gift bags given away to promote the event, Athlete Gift bags, and PR for Event Media. Gloves will also go to key on site staff and tastemakers, and will be part of giveaways at the event as well as internal product seeding. Included in the deal, Grenade and its products and athletes get promotion through the X Games Website, ESPN Action Ski and Snowboard Blog, Facebook and MySpace groups and profiles devoted to the X Games, plus various action sports blogs.