Bicycle Technologies International (BTI) hired five additional reps to expand its coverage in the U.S.

BTI’s Sales Manager, Christian Ahrens, announced, “Now, more than ever, this is a time when shops need to make smart decisions about their inventory. Each rep has been handpicked for their experience and ability to help shops navigate product selection, placement and profitability. These seasoned industry veterans are already visiting retailers and passing your suggestions back to BTI.”

The additional reps covering the U.S. include:

  • Matt Hagen, Hagen Sales and Associates, for the Pennsylvania area;
  • Larry Beiswenger, Blue Heron Outdoor, LLC, covering Indiana and Ohio;
  • Casey Stoddard and Mickey Hummel, Special Agent Sport Sales, covering Texas, Arkansas and Oklahoma; and
  • Perry Kramer, covering Southern California.

These additions bring BTI’s existing independent field rep team to eight members. Previous hires include Herbert Hart (NY, NJ, CT), Dennis Burg (IL, MO, WI) and John Eighmey (OR, WA)

Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV, is a distributor of technical cycling products and accessories since 1993.