Smith, the manufacturer of snow goggles and helmets, promoted Rob Retzlaff to global vice president of sales.

Retzlaff joined Smith in 1999 to work on increasing brand reach and awareness in North America. With over two decades working for the company, Retzlaff has held various positions as Canadian marketing manager and as national sales manager for Canada in 2003. In 2008, Retzlaff was promoted to GM, Canada, a position he has held for the past 14 years.

“This is a huge opportunity for the company, and we are excited to welcome Rob to his new role as commercial leader,” said Mark Phares, global general manager, Smith. “Rob brings a long history and amazing results during his time with the brand, leading a stellar team and growing the business in Canada twenty times its size under his tenure, which is a massive milestone. He’s another great example of the amazing people Smith has in the organization,” Phares continued.

Reporting directly to Phares, Retzlaff manages the Smith’s Global Commercial team across North America, Europe, Australia, and the Asia Pacific regions.