BSN Sports, a division of Varsity Brands, announced that it has finalized the acquisition of the team division of Janor Sports, LLC (Janor Team), based in Naperville, IL.
Janor’s Sports events business, operated in conjunction with its parent company, Athletx Sports Group, LLC, was not included as part of the acquisition and will continue business in the normal course as it has since 2005.
Terry Babilla, BSN Sports’ president, said, “This is a milestone transaction for the Janor Team and its customers, as they will now benefit from access to the same great products and customer service experience with the added benefit of BSN Sports’ inventory, industry leading resources, and superior sales platform. We look forward to a seamless and uninterrupted transition and to a bright future together. We welcome Janor Team members to the BSN Sports family.”
Rich Janor, founder and president of Janor, added, “BSN Sports is the best in the business, and our team Sports customers will be in trusted and highly-capable hands moving forward. Serving the suburban Chicago Sports community for over 12 years has been a tremendously enjoyable and rewarding endeavor, but we’re ready for the next chapter. This transaction will enable us to be laser focused on building our industry-leading event and media company, which has evolved into a year-round, nationwide business that continues to skyrocket. This is a big win for everyone involved.”
Babilla concluded, “For BSN Sports, 2019 begins as 2018 ended: with growth and expanded opportunities for our stakeholders and customers. With the addition of Janor Sports, we have now added over 200 sales professionals in the last twelve months, including valuable teammates in Missouri, Michigan, Colorado, Florida, New York, Texas, Pennsylvania, New Jersey, Alabama, Georgia, Washington, Utah, Kentucky and, now, Illinois. We will continue to seek out partners that share our values and have a passion for building lifelong customer relationships.”