BSN Sports announced that it has acquired Dillard’s Sporting Goods based in Anderson, SC. A third-generation family-owned business, Dillard’s has served the regional Anderson community team sports business since its founding in 1946. As a result of the acquisition, Dillard’s Anderson location will transition to a BSN Sports sales office.
Terry Babilla, BSN Sports’ president, said, “The Dillard name is synonymous with Sports in South Carolina, and we are excited to welcome Bill and his team to further amplify the support and tailored customer service offered to their coaches, athletes and customers. We look forward to building on Dillard’s strong foundation by giving their customers access to more than $125 million of premier inventory, school branding tools, online bookstores and spirit shops, exclusive digital resources, and sport-specific experts.”
Bill Dillard, who will join BSN Sports with his sales staff, added, “With 75 years of experience in serving teams, leagues and young athletes, the Dillard’s team is excited for the opportunity to continue creating positive customer experiences with the added benefit of BSN Sports’ nationwide presence and expanded support team. I’m excited our employees and sales staff will have unmatched access to distinctly unique tools and powerful resources to bring to our customers while continuing to deepen relationships with schools and leagues throughout South Carolina.”
Photo courtesy Electric City Baseball, Anderson, SC
