BSN Sports, a division of Varsity Brands, has expanded its Connecticut sales operations with the addition of the Billings Sports sales team.

Based in Meriden, CT, Billings Sports has serviced the collegiate, high school, youth and recreational team sports needs in Connecticut, Western Massachusetts and Rhode Island for more than 50 years.

Billings Sports was founded in 1969 by Robert and Patricia Billings. The business is operated by brothers Jeff and Mike Billings.

Terry Babilla, BSN Sports’ president, said, “BSN Sports was established as a family-owned business, and we are thrilled to welcome the Billings Sports sales team to our organization as a respected team sports dealer established on the same family principles and standards instilled by Robert, Patricia, Jeff, and Mike. It’s our steadfast focus to enhance the team sports experience for coaches, athletes and communities, and we look forward to this opportunity to provide industry-leading digital platforms, expansive inventory, elite branding products, and access to dedicated service teams backed by sport-specific experts to the Billings customer base.”

Jeff Billings, who will join BSN Sports with his brother Mike and its sales team, added, “We are excited to join the BSN Sports family as it enables our team to continue providing outstanding service to our long-time customers with a greatly expanded product and technology platform. The Billings family is deeply rooted in our community and will continue our over 50-year commitment to team sports for many more.”

Photo courtesy Billings Sports