Brunswick Corporation said Brunswick Billiards will become part of its Life Fitness segment. With the reorganization, Life Fitness, the global leader in commercial
fitness equipment manufacturing, will now develop, manufacture and sell
Brunswick Billiards game room and billiards tables, furnishings and
accessories.
Billiards, the Corporation`s founding brand and namesake, was established in 1845.
“There is great opportunity for our customers to benefit from the realignment of these two leading companies,” said Chris Clawson, president of Life Fitness. “We recognized natural synergies between the Brunswick Billiards, Life Fitness and Hammer Strength brands as these products are all tailored for the recreational and active lifestyle markets. With the support of the largest direct salesforce and extensive global distribution channels in the industry, our customers will now have access to an even broader product offering to support their businesses.”
Brunswick Billiards, founded in Cincinnati, Ohio, boasts a long history of innovation and a reputation for fine workmanship. Originally producing carriages, billiards tables, cabinets, tables and chairs, the Brunswick Billiards product line today consists of billiards tables, table tennis, foosball, Air-Hockey, shuffleboard, putting greens and game room furniture and accessories. Brunswick Billiards products are designed in the U.S., globally sourced and manufactured, and warehoused in Bristol, Wis.
Also under the Life Fitness brand family are world-leading Life Fitness and Hammer Strength cardio and strength fitness equipment. Founded in 1968, Life Fitness invented the first computer-controlled exercise bike and has stayed true to its innovative roots through the decades. Today, its equipment can be found in health clubs, hotels, recreational and training facilities, homes and many more locations across the world.
