Brrr!, Inc., an Atlanta-based women-owned fashion-technology company started by former Spanx executives, has launched Brrr! Basics, its women's ready-to-wear collection, and an accessories line in several Dillard's stores across the country. The collection, which focuses on cooling fabrics, is exclusive to Dillard's and will be available in-store October 1 through December 31.
“We have partnered with Dillard's for the exclusive debut of the Brrr! Basics collection of apparel and accessories,” says Mary-Cathryn Kolb, CEO of Brrr!. “The collection features pieces that are amazingly functional and can be dressed up or worn casually. We believe the collection's pieces will resonate with Dillard's shoppers, giving them a fashionable solution to suit their busy lifestyles.”
Co-founded by Mary-Cathryn Kolb and Tosha Hays in November 2014, Brrr! uses a proprietary cool-touch fabric that is moisture wicking, offers SPF protection and is permanently cooling due to a compilation of all-natural ingredients. The fabric is patent pending.