BRP, Inc. announced that after 22 years as President and Chief Executive Officer, José Boisjoli has informed the Board of Directors of his intention to retire by the end of the fiscal year, at which time he will also step down from his role as chair of the Board.
During his tenure, Boisjoli spearheaded BRP’s growth trajectory from a Bombardier spin-off to a publicly traded, global Powersports OEM. As part of an ongoing succession plan, BRP’s Board is searching for Boisjoli’s successor. He will continue to lead the company until that time.
In 2003, Boisjoli, who was then president of the Snowmobile and Watercraft division of Bombardier, became president and CEO of BRP the day it became a standalone company. Boisjoli outlined his vision then and for what the company is today.
Under his leadership, the company diversified its product portfolio, dealer and distributor network and manufacturing footprint, more than tripling revenue. With seven product lines covering all seasons, BRP’s Powersports market share “increased threefold over the past two decades, with one out of every three products sold worldwide carrying the BRP logo,” the company said in a media release.
“Leading BRP has never been a job — it’s been a work of passion and a true honor,” said Boisjoli. “During my 36-year career at BRP, I have had the privilege to shape its DNA alongside brilliant minds and talented people who have relentlessly pushed the limits of innovation to offer the best experiences to our riding communities. Reflecting on my journey, I am proud that we have proven ourselves capable of changing the name of the game within the Powersports industry and built a strong organization that is well-positioned for the long term. I am grateful for everyone who contributed to BRP’s success.”
“On behalf of the Board, I want to thank José for guiding BRP on a tremendous path of growth and diversification over the past 22 years and for his stewardship of the business,” said Barbara Samardzich, lead director of BRP’s Board of Directors. “He has led with purpose and vision, implementing impactful strategies that have resulted in strong value creation and significant returns for shareholders. José has surrounded himself with a seasoned executive team, and together they will continue driving the business plan and facilitate a smooth transition to a new CEO when the time comes.”
BRP, Inc. has manufactured powersports products, propulsion systems, and boats for over 80 years. Its brand portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats, Manitou pontoons, Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. The company’s product line also includes dedicated parts, accessories and apparel.
Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 people as of January 31, 2025.
Images courtesy BRP
