Brown Shoe Company, Inc. appointed Timothy J. Joyce to the position of senior vice president & general manager, American Sporting Goods. Joyce will drive strategic growth for the American Sporting Goods (ASG) brands, including Avia, ryka and AND 1, which Brown Shoe added to its portfolio with the acquisition of ASG in February.
Joyce brings to Brown Shoe an extensive background in global sales strategy, product innovation and talent development for established and emerging athletic and wellness brands. He spent more than 19 years in a series of positions at Nike, Inc., where he was appointed vice president-global sales in 1997. In the decade that followed, Joyce held leadership roles with sport and fitness-focused companies within and beyond the footwear industry, including president at FogDog.com, executive vice president at Adidas America, president & chief operating officer at HO Sports and senior vice president & general Manager at Nautilus, Inc. Most recently, Joyce was a partner at The Meriwether Group, a private equity investment firm where he handled brand and organizational development for footwear, apparel and accessories clients.
“Tim’s proven expertise in building awareness and revenue for leading fitness brands by connecting with customers pursuing healthy lifestyles spans three decades, and is an excellent fit with the ASG brands. This is the ideal time to add dedicated leadership to the performance athletic area of our portfolio, as we complete the initial transition of ASG into Brown Shoe and turn our attention to growth and expansion,” said Brown Shoe Division President-Wholesale Mark Lardie.
Joyce holds a Bachelor of Business Administration and a Master of Sports Administration from Ohio University. He will relocate to ASG’s Aliso Viejo office.
ASG’s key brands include Avia athletic shoes for men, women and children, ryka women’s fitness footwear, AND 1 basketball shoes for men and boys and Nevados outdoor footwear for men, women and children.
