Brown Shoe Company has sold Shoes.com to SHOEme, the parent of OnlineShoes.com and SHOEme.ca. Brown Shoe expects the sale to result in a gain in the fourth quarter of 2014, which will be considered a non-GAAP adjustment.
Founded in 1999, Shoes.com makes 24-hour online shopping for men,
women and children easy with its wide selection of high quality brands.
The company is based in St. Louis, Missouri.
Since 2000, Shoes.com has helped us greatly advance our e-commerce efforts at a pace ahead of the industry and has also served as the platform for many of our branded wholesale e-commerce sites, including Naturalizer.com, SamEdelman.com and ViaSpiga.com, among others,” said Diane Sullivan, CEO, president and chairman of Brown Shoe Company. While Shoes.com has been a beneficial part of our company, we believe now is the right time to focus our attention on Famous.com and our branded wholesale e-commerce sites, as we continue to expand and invest in more strategic omni-channel, online and mobile efforts. With over 1,000 brick-and-mortar locations, an established online presence and over 1 million mobile app downloads, we believe Famous Footwear will be the leading omni-channel destination for the footwear industry.
Shoes.com has a strong history with top-tier brands and a commitment to providing an unparalleled shoe-shopping experience, said Roger Hardy, CEO of OnlineShoes.com and SHOEme.ca. Shoes.coms experience in the industry will be invaluable to all of our brands, as SHOEme continues its rapid expansion.
Brown Shoe Company does not expect the sale of Shoes.com to have a negative impact on operations going forward.
In a separate statement, SHOEme said the acquisition follows Hardy Capital’s acquisition of OnlineShoes.com
and SHOEme.ca for an undisclosed amount in July 2014. The combined
company, now called SHOEme, has more than 200 employees across North
America and offers a selection of more than 400 shoe brands. With the
Shoes.com acquisition the company adds 80 new brands, bringing its
offering to 480 brands total.
“Our top priorities as we head into 2015 are to continue to broaden our offering of shoes, and provide the best online shopping experience possible for our customers,” said Roger Hardy, CEO of OnlineShoes.com and SHOEme.ca. “Shoes.com’s strong history with top-tier brands and engaged customer base makes it a natural fit for our business. Together, we can provide a better overall experience for our customers with more access to great brands, with the same great service theyve come to expect from OnlineShoes.com and SHOEme.ca.”
SHOEme recently launched its first original line of shoes. PIKA are high-quality shearling boots designed for women who seek a classic and timeless look.
SHOEme said it will continue its aggressive growth in 2015, with more announcements planned.
