Brooklyn Bicycle Co. announced it has hired Brad Accettella as chief operating officer.  He comes to Brooklyn Bicycle Co. from Guardian Bikes where he spent the last four years overseeing its product development and supply chain. Before that,  Accettella was director, North America, for Eddy Merckx Cycles USA.

Accettella will work as a key member of the company’s executive team leading global sourcing and refining its partnership strategy. He is also a key member in scaling its global operations as the company introduces new products and partnerships.

“I had the pleasure of meeting Brad shortly after I started Brooklyn Bicycle Co. in 2011,” said Brooklyn Bicycle Co. President, Ryan Zagata. “His unparalleled supplier relationships and deep industry knowledge will be instrumental in executing the next phase of our growth strategy. He’s been my dream hire since that day, and I’m thrilled to have him as part of our team.”

“I am excited to expand Brooklyn Bicycle Co.’s offering of sensible and reliable transportation options and start executing on our vision,” said Accetella. “We are embarking on a period of pivotal growth, and I look forward to strengthening our relationships with key suppliers while ensuring our operations scale in parallel to continue delivering on our customer promise.”