Brine, Inc. announced that Ray Hilvert will now act as the Director of Brand Management for all sport categories. Prior to the restructure, Hilvert was the Director of Brand Management for Lacrosse and Field Hockey. Under the new structure, the marketing efforts of all of Brine’s sport categories – men’s and women’s lacrosse, field hockey and soccer – will all fall under Hilvert.

“Ray has shown exceptional leadership in the past year that he has been with Brine,” said Dan Brown, Vice President of Brand Development for Brine. “He has brought great innovation and structure to the lacrosse team and we expect that he will do the same for soccer.”

Hilvert has been with Brine since October 2004. Prior to that, he spent five years with The Gillette Company managing several brands including MACH3, Duracell and Paper Mate. He started his career at Reebok International where he spent six years in various Brand, Product and Advanced Technology roles.

This change will take effect immediately. All of the current Brand Managers will continue in their current roles and report to Hilvert.