New England Footwear, parent company of GoLite Footwear and Z7 Footwear, appointed Scott Briggs as president, effective immediately. Prior to his most recent role as COO of Geox USA, Briggs held leadership positions at Timberland and Rockport.

In his new role, Briggs will assume the responsibilities of leading the company’s overall strategic planning process and will directly oversee the sales and marketing functions in support of the GoLite and Z7 footwear brands. 



“We are very excited to have Scott join the team as we move forward with the positioning and building the Go Lite and Z7 footwear franchises as innovative leaders in the market,” said Doug Clark, founder and CEO of New England Footwear. “Scott has demonstrated tremendous leadership skills at each of his previous positions and we are looking forward to tapping into his knowledge and experience.”

“I’m thrilled to be working with Doug again” said Briggs “And I am looking forward to working with both the New England Footwear team and our retail partners on building a business model that brings the most innovative products to market.”