Brandblack, the recently introduced men's performance sportswear brand, announced the launch of a new global marketing campaign featuring recent NBA 6th Man award winner and face of the brand, Jamal Crawford of the Los Angeles Clippers, titled FUTURELEGENDS. The title of the video draws inspiration from the 1974 futurist apocalyptic album Diamond Dogs by David Bowie.
To bring this video campaign vision to life, Brandblack tapped Director Antony Crook and production partner RSA Films to capture Jamal Crawford's powerful but always in control serene style of play.
The new video features Brandblack's dynamic high performance basketball shoe the J.Crossover. The director, Antony Crook is known for turning his lens on his subject and engaging viewers through intimate interaction and conversation, enabling the audience to truly experience the thoughts and actions of his subjects. Crook's vision holds true in his latest creation with Brandblack as the audience is immediately put into Jamal Crawford's head sharing in his thoughts, fears as well as the insightful and reflective approach he takes to each and every game.
RSA Films, founded by famed director Ridley Scott and Tony Scott are known for creating groundbreaking and award winning commercials. In addition to Antony Crook other heavy hitters were commissioned to work on this project such as Glenn Kitson (Creative Director) a sneaker guru who has worked with some of the world's top fashion and sportswear brands from Nike, Converse, to Adidas, and more; Arrow Kruse (Executive Producer) has been behind numerous award winning music videos, fashion films, and advertising campaigns; and lastly Trent Opaloch (Director of Photography) a cinematographer and actor, known for District 9 (2009), Elysium (2013) and Captain America: The Winter Soldier (2014). Together they have truly captured the essence of Brandblack as a dynamic new force in footwear and apparel.
Brandblack, which is the brainchild of Founder David Raysse and Creative Director Billy Dill is a futurist performance sports brand. The brand mantra is “look good winning.” Brandblack is now available at brick and mortar retailers Atmos (www.atmos-tokyo.com) in NYC and Tokyo, Blends (wblendsus.com) in Los Angeles, and STORM (www.stormfashion.dk) in Copenhagen.
