Naked Brand Group Inc. announced that Brad McCann, founder of Concept Snowboard Clothing, has joined the company’s advisory board.

McCann has a 27-year career in the apparel industry. In 1989, McCann  pioneered snowboard apparel brand, Concept Snowboard Clothing and grew it into a global market leader.

In 2003, Mr. McCann launched Platform Product Solutions, a design company specializing in apparel and accessory solutions for the snow sports, performance sports, outdoor, medical, military, and active lifestyle markets. Platform works with a diverse group of global clients ranging from the world’s leading brands and retailers to emerging brands of the future. Clients include: Naked, Smith&Wesson, Timberland, LG Korea, Under Armour, Simms Fishing Products, Intersport International, FGL Sports, Canadian Tire, and Mark’s.

McCann comments, “Through my company’s involvement with Naked(R) I have had the opportunity to get to know the extraordinary people behind the Company and watch them execute on their vision first-hand. My team is very excited to play a part in the Naked(R) success story, and I personally am honored to have been asked to join their advisory board.”

Joel Primus, President & CEO of Naked states, “Mr. McCann is a legend in the fashion industry and we are honored to have him join our team. His leadership and guidance will be tantamount as we look to expand our brand into other verticals.”

Naked’s underwear and undershirts are sold in high-end boutiques and department stores throughout North America including Nordstrom, Holt Renfrew, Boysco, Kitson, Akira and Freshpair.com.