Nautilus Inc. launched Bowflex brand shops in Dick’s Sporting Goods stores in the five key markets of Robinson, PA, Carmel, IN, Raleigh, NC, Austin, TX and Littleton, CO.

The Bowflex brand shops are in place through February 28, 2017.

Matt Provenzano, buyer of strength & cardio at Dick’s Sporting Goods said, “Bowflex is the innovation leader among its competitors, and an ideal partner for us to provide an elevated fitness experience in our stores. The brand shop is a unique opportunity where an expert salesperson from Bowflex provides guidance to customers making larger investments in fitness equipment. This is an important step forward for us to effectively compete with the specialty fitness retailer.”

“The Bowflex brand shops at Dicks’ Sporting Goods give us the opportunity to fully leverage the omni-channel approach with this very valued partner,” added Jeff Collins, VP and GM of retail, Nautilus Inc. “We have hand-picked brand ambassadors in each of these stores whose mission is to introduce the Dick’s Sporting Goods customer to products formerly available only through our direct-to-consumer channel.”