Boa Technology, Inc., makers of the Boa Lacing System, has retained Backbone Media, of Carbondale, CO to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as marketing manager.
“We needed a partner that thoroughly understands the many categories in which we play, knows our product first-hand, and is not afraid to help us challenge the status quo,” said Boa Technology Founder and CEO Gary Hammerslag. “Backbones ability to do all of the above impressed us and were thrilled to begin work with them.”
