BN3TH Apparel announced that Mike Loughlin will join its team as the U.S. Key Account Manager in July of this year.
Loughlin will be responsible for establishing and developing key accounts across the country working closely with BN3TH Sales Director Matt Keenan.
“I’m beyond excited to have Mike joining the ever-growing U.S. Sales team here at BN3TH. The experience he gained while at Stance both in product and leadership will be invaluable. He will help us solidify key relationships in the marketplace and set the direction for the brand for the coming years in that channel,” said Keenan
Previous to BN3TH, Loughlin spent four years at California-based apparel and fashion brand, Stance where he held different project-leading roles including Sales Director, Western U.S.
“I’m am really excited and looking forward to growing with a brand that has such a great sustainability story and innovation,” said Loughlin.
“Mike is very well known in the industry as a real go-getter, a team player and someone that can be counted on to help accounts, sales reps and the company achieve both individual and combined goals. Even during these challenging times, we have continued to excel with innovation and opportunity creation. We are ready and well-positioned for someone like Mike to be the gasoline on our fire as retail reopens. We are one of the few businesses able to keep 100 percent of our staff and one of even fewer companies actively hiring. A big part of that has been our amazing people and strong culture. I have no doubt Mike will fit right in and play a huge part in our business and growth going forward,” said Darren Hawrish, CEO.
BN3TH, based in Vancouver, Canada, designs and manufactures men’s underwear.
Photo courtesy BN3Th
