Blumenfeld and Associates, a New York-area public relations and special events firm, has opened a headquarters office in Boulder, CO. The expansion places the firm in a growing hub for the outdoor industry– a specialty focus of the agency since its founding in 1980 by Jeff Blumenfeld, a Fellow of both The Explorers Club and the Royal Geographical Society.
Blumenfeld and Associates will maintain a presence in Connecticut's Fairfield County where it has been located since 1994.
The move will enhance the agency's goal of expanding its services in the outdoor, travel, adventure and recreation businesses. Clients served include Bromley Mountain, Coleman, Cranmore Mountain Resort, Du Pont, Formula4 Media (The Running Event conference and trade show), Jiminy Peak Mountain Resort, Lake Havasu (Ariz.) Convention and Visitors Bureau, Lands' End, Miami Bay Beverage Co. (trimino protein-infused water), Orvis, Spartan Race, Wacoal Sports Science Corp. (CW-X Conditioning Wear) and W.L. Gore (Gore-Tex).
The agency publishes ExpeditionNews.com, the country's only monthly newsletter that covers expeditions and adventures, from Will Steger's North Pole and Antarctica historic treks, to a member of Adm. Richard E. Byrd's 1928-30 expedition who returned 60 years later to climb the mountain in Antarctica named after himself, to an adventurer who broke the record for the longest sea voyage (1,152 days).
Blumenfeld is author of “Get Sponsored: A Funding Guide for Explorers, Adventurers and Would-Be World Travelers (Skyhorse, 2014), and speaks frequently on the subject of expedition sponsorship.
“As a major home base for the outdoor recreation industry, Boulder provides brand recognition and legitimacy for outdoor recreation products and services,” Blumenfeld said. “We want to be part of its vibrant, growing community. The fact that it boasts of over 245 sunny days a year provides lots of opportunity to test client gear and apparel.”
The agency's new office is located at 1877 Broadway, Suite 100, Boulder, CO 80302. For more information, call 203 326 1200, go online to blumenfeldpr.com or email requests@blumenfeldpr.com.
According to the Boulder Economic Council, Boulder's beautiful setting, outdoor recreational amenities and emphasis on active, healthy living combine to rank it consistently among the healthiest cities in the U.S.
