Blizzard and Tecnica, the maker of alpine equipment and outdoor footwear, announced a partnership with Maro LaBlance of Campfire-Collective for U.S. public relations. In this role, LaBlance will work closely with Leslie Baker-Brown and Frank Shine of Blizzard/Tecnica to develop and execute communications strategies and manage media relations.
“As a skier, outdoor lover and passionate member of the industry, I’ve long held these brands in the highest regard,” said LaBlance. “It’s widely known they make best-in-class products. But beyond product, there are so many other compelling brand stories to be shared. Their Women 2 Women program is next level; their LIVE THE MOMENT manifesto inspires; the people behind the products are legends. I’m just beyond excited to work with this team and help take the brands to the next level.”
“We are thrilled to have Maro join the Blizzard/Tecnica team,” said Baker-Brown. “Her experience with both heritage and emerging brands in alpine and outdoor combined with her enthusiastic spirit made her the ideal fit for Blizzard/Tecnica as we continue to evolve in the U.S. market. We’re expecting this to be a fun ride.”
From Campfire-Collective, LaBlance will be the PR lead and point of contact for all media and plans to utilize both traditional and emerging PR practices to increase awareness and affinity with trade and consumer audiences.
